at a sponsorship get-together if they were interested or thinking about getting into real estate. I even asked a Zillow representative at the convention in D.C. Likewise, it would be unlawful for local or state REALTOR® associations to encourage members to withhold listings or business from any third party, such as Zillow, or adopt policies that would preclude members from doing so. What NAR can do is the same thing we’ve always done, and will continue to do in the face of a long line of business models offered to consumers to sell their homes without the use of a REALTOR®: Undertake renewed efforts to remind the public-and to encourage and help members inform their clients and customers-of the value they bring to the real estate marketing and sales transaction, and the problems and risks sellers may encounter in marketing and selling their home without using a REALTOR®.” - Christina Asbury, Broker, Coldwell Banker Sea Coast Advantage NAR Professional Standards Committee Those decisions are made independently by MLSs, brokers and agents. It would be unlawful for NAR to discourage members from using any product or service provider. “The National Association of REALTORS® (NAR) cannot sponsor or encourage a boycott of Zillow. With this in mind, how will brokerages respond to the news? Some may ask their agents to pull out of Zillow’s advertising and lead generation programs, or disconnect their MLS-to-Zillow listing feeds altogether, while others may double down on their own competitive advantage while continuing to use Zillow’s services. – Of those who do currently use Zillow’s advertising platform, 62 percent said they would be pulling their advertisements due to Zillow’s brokerage announcement. – Of those not currently using Zillow’s advertising platform, 95 percent said they would not consider advertising with the company in the future following their brokerage announcement. – Sixty-eight percent are not currently Premier Agents, while 32 percent are. – Seventy-five percent of those surveyed are not currently Zillow advertisers, while 25 percent are. One of the major advantages using the KWLS to add additional remarks is you are allowed to add your name, email, phone and website address into the property description field.Ī good way of making it easy for a user to contact you is to add your contact information at the beginning of the property description similar to the example below.– Sixty-four percent said Zillow’s announcement should be viewed as a “negative” for consumers in the market, while 9 percent believe this is “positive” news and 27 percent said they had “no opinion” on the matter. This means if you want to add additional information to the listing description, photos or property details, all additional information should be added to the KWLS not Zillow or Trulia. This is important because any changes made directly in Zillow or Trulia will be overwritten by the KWLS data. Once the KWLS receives the data from the GSMLS, the KWLS resends the data to the the Zillow Group and overwrites all data in the initial feed. The GSMLS also sends the listing data to the KWLS via the "Listhub Connector" every 12 to 24 hours. The GSMLS sends the listing data to Zillow Group every 4 hours. This is a link to the publishers Listhub syndicates.This is a link to information about Listhub, IDX and Syndication.Additional listing information and photos should be added to the KWLS not Zillow or Trulia.IDX is automatic and no action is required by agents.Use the SAME email address for all profiles.
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