This audio narration is a natural selling point to emphasize to podcast listeners: the app allows them to enjoy written long-form content “like a podcast”. Pocket will even read stories you saved aloud to you like a podcast of back-to-back articles. The mention of “trusted sources” comes across like a subtle rebuttal of fake news, suggesting that Pocket is a defense against untrustworthy content, and that the app can help users to filter out this kind of material. The description focuses around two main selling points: it saves you time (“low on time”) and it is versatile (covering articles, videos, recipes and e-commerce sites). ![]() This part of the ad explains what the product is. Low on time, Pocket lets you save articles, as well as anything else you find online, like videos, recipes and shopping pages, to your personal Pocket for digging into later. Pocket is a website and app that finds the most interesting, thought-provoking and entertaining articles from trusted sources around the internet and puts them all in one place. This makes this ad sound like it has a natural place as part of this episode - it has contextual relevance to the wider episode and season. Immediately the ad starts by building the connection between the product and the content, whilst flattering the listener at the same time. ![]() If you're listening to this show, then you're probably a fan of unique and interesting stories. Want to learn more about what we discussed in today's episode go to /slate and check out Slow Burn to see my collection of articles that dig deep into everything we talked about. Want to go deep on a topic? They also have some incredible curated collections that are hand selected by Pocket editors or an expert Pocket partner like me. ![]() If you're listening to this show then you're probably a fan of unique and interesting stories. This week's anatomy of an ad - Slow Burn: S06 Ep01: The Tape We collaborated with Sounds Profitable to highlight what makes a good podcast ad by breaking down real examples from popular podcasts.
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